Automate It, Cover It: AI for Small Business Growth and Security
Your AI should be working while you sleep, and your business should be covered while it does. Learn both in one hour.
You are using AI to save time, but is it really showing up in the places that matter? It is time to put it to work running your back office, and to do it safely.
Join Candice Tulsieram of Starfish Marketing and Stacey Laidlaw of Project Flex Advisors for one practical hour on Zoom. Candice shows you how to leverage AI tools to buy back your time, then how AI powered follow up, DM agents and voice AI keep leads from slipping through the cracks.
Stacey shows how to protect what goes in, control what goes out, and plan for what goes wrong. Leave with simple steps you can start using this week. $27, live on November 18 at 11:30 AM EST, with Q&A.
What you will walk away with
Put AI to work in your business
The five things every business should automate (show these as a numbered list, numbers in gold circles):
- 1Instant responses to every new inquiry
- 2Booking and reminders that cut no shows
- 3Missed calls and after hours calls, answered by voice AI
- 4Reactivation of old lead lists
- 5Reviews and referrals
Why the follow up holds the fortune, and how an AI powered sales and marketing platform does it for you
Cover your AI
- ✓How to protect what goes in, so client information stays safe
- ✓How to control what goes out, with clear expectations for your team
- ✓How to plan for what goes wrong, so an AI mishap does not become a crisis
- ✓Quick audience challenges and a checklist you can use right away
Who this is for
This is for you if:
- ✓You own a business, or run one with a small team, and you want to spend less time on the back office.
- ✓You already use ChatGPT or Claude, even a little, and you want to get more out of them.
- ✓You are ready to look at the bigger picture: a sales and marketing platform powered by AI that follows up, books and keeps leads moving for you.
- ✓You want to use AI safely, with simple steps to protect client information and set clear rules for your team.
- ✓You want practical ideas you can put to work this week, not theory.
Who this is not for
This session is probably not the right fit if:
- ✕You have never opened Claude or ChatGPT, downloaded the app, or tried either one. We will move fast and assume you know the basics.
- ✕You do not have a business yet, or you are still thinking about starting one.
- ✕You are looking for a step by step beginner tutorial on how to use an AI tool.
Not sure which side you are on? If you have used Claude or ChatGPT even once to write an email or answer a question, you are in the right place.
Meet your speakers
Candice Tulsieram
Starfish Marketing
Candice is the founder of Starfish Marketing, an AI strategy and implementation agency in South Florida that helps service businesses use AI to grow and run with less manual work. With more than 17 years in marketing and a background in corporate event management, she helps owners turn AI tools into systems that follow up, book and keep clients moving.
Stacey Laidlaw
Project Flex Advisors and Tech Partner Solutions
Stacey Laidlaw is Co-Founder of Project Flex Advisors and Founder of Tech Partner Solutions. She brings more than 15 years of experience helping organizations navigate technology, strengthen operations, and lead complex projects. Combining technology advisory with practical project leadership, Stacey helps small business owners understand how to adopt AI responsibly, protect sensitive information, and establish clear guidelines for their teams. Her approach makes AI security and governance approachable, actionable, and relevant to everyday business decisions.
Automate It
Practical AI and Automation for Small Business
Using AI tools is a great start. Putting them to work in the back of your business is where the time and the revenue come back. Candice Tulsieram, Founder of Starfish Marketing, shares how she uses AI to run her own business, then walks through the five things every business should automate: instant responses to every new inquiry, booking and reminders that cut no shows, missed calls and after hours calls answered by voice AI, reactivation of old lead lists, and reviews and referrals. You will see how an AI powered sales and marketing platform handles the follow up for you, because the follow up holds the fortune, and you will leave knowing exactly where to start based on where you are today.
CYAI: Cover Your AI
Practical Security and Governance for Small Business
Putting AI tools to work? Make sure you cover your AI. Stacey Laidlaw, Founder of Tech Partner Solutions and Co-Founder of Project Flex Advisors, will share an interactive session on three essentials: protecting what goes in, controlling what goes out, and planning for what goes wrong. Through relatable business stories and quick audience challenges, you will learn practical ways to protect client information, set clear expectations for your team, and prepare for AI mishaps, with simple steps you can start using immediately.
Save your seat for $27
A few quick questions so we can make the hour useful for you.